How a Russian Meme of a Blue Cat-like Creature Became a Viral Sensation on TikTok?


The Smurf Cat Filter: A Trending Meme on TikTok

The Smurf Cat filter is a Russian language meme that has become popular on TikTok. It features a blue, elf-like creature with a mushroom head and a cat’s face, designed similarly to a Smurf. The meme has gained significant attention due to its whimsical and humorous nature.

Origins of the Meme

The creatures depicted in the meme are called “Шайлушай” in the Impact font captions. Although this word is essentially gibberish in Russian, it bears some resemblance to the word “шалопай,” which translates to “the scamp” or “little scoundrel” in Russian. The creatures are often shown walking through a forest with a snail hanging from a stick, reminiscent of a bindle.

The original image of the creature was created by artist Nate Hallinan in 2014 and is titled “Smurf Sighting.” Since then, it has gained popularity on TikTok as users have embraced its unique and entertaining characteristics.

Popularity on TikTok

The Smurf Cat filter gained traction on TikTok in mid-2023. Users began creating photo slideshows featuring the blue creatures, often set to catchy music or humorous voiceovers. The hashtag “#шайлушай” quickly gained views on TikTok, amassing over 8 million views by August 31st, 2023.

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To get the Smurf filter on Instagram, check out my other article below.

Reddit Discourse

In addition to its popularity on TikTok, the Smurf Cat filter also sparked discussions on Reddit. Users shared their experiences with the meme and engaged in conversations about its origins and meaning. The meme became a topic of interest within various online communities.


The Smurf Cat filter has become popular due to its whimsical and humorous nature. It provides users with an entertaining way to express themselves and share their creativity with others. The meme’s distinctive characters and catchy music have contributed to its widespread appeal.

The trend exemplifies how social media platforms like TikTok can be used to spread joy and positivity through creative content. As users continue to embrace the Smurf Cat filter, it will likely inspire further iterations and variations within the online community.

I hope you found this article informative and enjoyable! Let me know if there’s anything else I can help you with.

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